Buffalo, NY (WBEN) First Niagara Bank says changes in its retail banking and in-branch experience will lead to changes in how branches are staffed. As a result, 170 jobs will be eliminated.
“We are committed to meeting the changing needs of our customers and affording them multiple touch points to transact, while optimizing our cost to serve customers,” said Gary M. Crosby, First Niagara President and Chief Executive Officer. “We will continue to invest in our online, mobile and telephonic banking capabilities, as well as in our strong and talented team to provide them with the tools, training, and career opportunities that will enable them to create a truly differentiated customer experience.”
First Niagara says more of the company’s in-branch employees are able to serve a broader set of customer needs under a new customer service model.As in-branch positions are redefined to more broadly serve customers, the new branch model will result in the reduction of up to 170 administrative positions across the company’s four-state footprint. The company is moving administrative duties out of the branches and focusing on the enhancement of in-branch customer-facing interactions. All impacted individuals have been notified and many will be eligible to apply for other positions within First Niagara, which is currently recruiting to fill more than 250 job openings throughout the company. Others will receive severance benefits to assist them in bridging their career transition.