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" The new fan-friendly pricing structure gives us a better opportunity to have our most passionate fans from the region support the Bills in Toronto." said Bills VP Mary Owen, in a prepared statement.
The new ticket prices-- outlined below -- range now from $8 to $225 , with decreases that run from a 4 percent to a 51 percent discount over last year's cost. The series, now in it's fifth year, commences with a game against the Seattle Seahawks Dec. 16 in the Rogers Centre. The team is in a fifth and final year of a deal that sends one regular and one pre-season game per year to Toronto, and are negotiating to continue the arrangement. This year's pre-season game was removed because the Rogers Centre was unavailable.
In each of the prior years, the team has had to lower prices, with attendance for the regular season game hovering at approx. 50,000.
Ticket holders who purchased at the higher prices can either receive a refund or be upgraded to more expensive seats.
Corner seats in the 200 level have been discounted the most, (51 percent), while cheaper 500 level "value" seats will see the smallest price change, a decrease of 4 percent.
Here's the announcement from Rogers:
Tickets on Sale Now for
Buffalo Bills vs. Seattle Seahawks at Rogers Centre, Dec. 16
- All Ticket Prices Reduced -
- Ticket prices reduced by an average of 35% -
- Tickets ranging in price from $48 to $225; 58% of tickets are less than $100 -
TORONTO (July 11, 2012) – Rogers Media today announced tickets are now on sale – and more affordable than ever – for the Buffalo Bills game at Rogers Centre, as they lead the charge back to Toronto to take on the Seattle Seahawks on December 16.
Every ticket price in every section has been reduced, with ticket price reductions ranging from 4 per cent to 51 per cent. Ticket pricing begins at $48 for Level 500 seating up to the maximum $225 for Field Level VIP seating. Fifty-eight per cent of tickets are less than $100, while 88 per cent of tickets are less than $150.
Those that have already purchased tickets as part of the Bills in Toronto Series have the option to receive a refund for the price difference or to be upgraded.
Tickets for the Bills vs. Seahawks game can be purchased at BillsinToronto.com, at Rogers Centre - Gate 9 Box Office, or through Ticketmaster at 1-855-985-5000.
"The reduced price-point for the Buffalo Bills game in Toronto is fantastic value for a premium sporting event. These ticket prices are now more in line with the average NFL ticket price and are the right price-point in this market," said Dale Hooper, Senior Vice-President, Sales & Marketing, Rogers Media. "After four seasons of the Bills in Toronto, we were able to establish some significant key learnings. We have adjusted our ticket prices every year, and have made good on a new price package for this season – one that’s right for today’s environment."
“This is a significant step in the right direction to help us reengage with our fans who attend our games at Rogers Centre," said Mary Owen, Buffalo Bills Executive Vice President of Strategic Planning. "Last year's shutout victory over the Washington Redskins featured our best game-day atmosphere to date at Rogers Centre. Our goal is to build on last year's momentum and provide an exciting Buffalo Bills game-day experience at Rogers Centre on December 16. The new fan-friendly pricing structure gives us a better opportunity to have our most passionate fans from the region support the Bills in Toronto."
| Section | 2012 Price | 2011 Price | % Change |
| 500 Level Value | $48 | $50 | -4% |
| 500 Level Upper | $85 | $95 | -11% |
| 500 Level Sidelines | $95 | $125 | -24% |
| 200 Level North | $85 | $125 | -32% |
| 200 Level South Club | $95 | $165 | -42% |
| 200 Level Corners | $95 | $195 | -51% |
| 200 Level Sidelines | $125 | $225 | -44% |
| 200 Level VIP | $225 | $320 | -30% |
| Field Level North | $85 | $155 | -45% |
| Field Level South | $95 | $185 | -49% |
| Field Level Corners | $115 | $225 | -49% |
| Field Level Sidelines | $145 | $275 | -47% |
| Field Level VIP | $225 | $320 | -30% |
*Prices do not include service charges
This year’s Bills vs. Seahawks game is the fifth and final regular-season game in the current five-year deal. Discussions are ongoing between Rogers Media and the Buffalo Bills about extending the Bills in Toronto deal, but there is no further update at this time.
Individual game tickets for the Buffalo Bills nine-game home schedule at Ralph Wilson Stadium went on sale to the general public yesterday (Tuesday, July 10).