Buffalo, N.Y. (WBEN) - Painkillers kill more than pain. That's the theme of a comprehensive media campaign unveiled at SUNY Buffalo State Wednesday that will put the spotlight on the epidemic of painkiller abuse. BlueCross BlueShield of Western New York coordinated the effort after hearing first hand of the devastation painkiller addiction has caused some of their members.
While prescription painkillers have a useful place in medical treatment, the campaign brings together more than 50 community groups and focuses on the abuse and addiction that can result from their misuse and overprescription. Addiction represents the largest preventable health problem in the United States and a leading cause of deaths among teens.
The campaign will direct people to painkillerskill.org and be displayed prominently in outdoor advertising, television, radio and print publications.