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What's Hot This Halloween?

Amherst, NY (WBEN) - Tonight is the one night a year that ghouls and goblins can freely walk around neighborhoods and be greeted with candy at strangers front doors.

What can you expect to see the most of tonight? Manager of local Spirit Halloween stores Dominick Caruso says there's one costume that has outsold the rest this year.

"The hottest item this year I'd have to say are the morph-suits, or skin-suits. It's kind of crazy because I have never really seen them before, but now i see people head-to-toe dressed in these skin-tight suits and we can't keep them on the shelves."

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Caruso also said that superhero costumes are still very popular, and that zombies have become the new popular "scary" costume.

While Caruso says he has sold morph-suits more than any other costume, a Miley Cyrus VMA-themed costume was also very popular.

Caruso said that a limited number were made for the Spirit stores, and were sold out across the country in just three days.

Halloween traditionally has been a holiday for kids, but Caruso says that is becoming less true every year.

"We've seen a shift in the past five years... it used to be kids and candy, but now I think it's a holiday for everyone to just let loose and have some fun. Adults are really big for most of the year, and kids are really our last surge. The kids are really the last group to come in and buy."

People aren't just dressing themselves up this Halloween, either

. Caruso says that decorations are becoming just as popular as costumes, as people try their best to turn the outsides of their homes in to something out of a horror movie.

"It's really rivaling Christmas with the lights and other things that come up" Caruso said

Earlier Costume Coverage:

According to the National Retail Federation’s 2013 Top Costumes Survey, adults and children will look to traditional favorites for their costumes this year. But among adults Miley Cyrus and The Fox will still have their say.


More than 5 million adults plan to dress as a witch this year and 2.9 million will dress as a Batman character. Tiny tots have exclaimed they want to be a princess (3.8 million), an animal (2.8 million) or a Batman character (2.5 million). Fido and fluffy will be fashionable as well: 7.9 percent of people will dress their furry friend as a pumpkin. Hot dog, cat, and devil costumes follow for pet favorites.  


Americans are expected to spend $2.6 billion on Halloween costumes, according to an NRF survey, spending $1 billion on children’s costumes, $1.2 billion on adult costumes, and $330 million on pet costumes. The average person will spend $75.03 on Halloween candy, costumes and decorations, bringing total spending to $6.9 billion. 



Top Adult Costumes

Top Children’s Costumes

Top Pet Costumes

1. Witch

1. Princess

1. Pumpkin

2. Batman character

2. Animal 

2. Hot dog

3. Vampire

3. Batman character

3. (T) Cat

4. Zombie

4. Action/super hero

3. (T) Devil

5. Pirate

5. Spider-Man

4. Witch

6. Action/super hero

6. Witch

5. Superman

7. Superman

7. Zombie

6. Dog

8. Dracula

8. Disney princess

7. Bowties/fancy collar

9. Cat

9. Superman

8. Bee

10. Scary costume/mask

10. Fairy

9. (T) Batman



9. (T) Vampire 



10. Ghost

RELATED COVERAGE:  Haunted Houses - Photos and More  Inside Frightworld in Tonawanda, and insight into why people enjoy being scared.

On The WBEN Liveline
Kathy Grannis, Spokesperson
The National Retail Federation

How much do you spend on Halloween?
Less than $20
( 63% )
$20 - $50
( 23% )
$50 - $100
( 10% )
More than $100
( 4% )

AP Photo

What does the fox say? Ka-ching at the moment, at least for some Halloween costume sellers

AP PhotoThis photo (left) provided by Ricky's NYC shows a custom made headpiece in the likeness of what the lead singer  (right) wears in the viral internet music video "What Does the Fox Say?" by Ylvis.  The two Norwegian TV hosts, Vegard and Bard Ylvisaker, known as Ylvis who begged the question in a goofy video that's gone viral and climbed the music charts.

(AP Photo/Ricky's NYC, Lorne Lucree)

Spirit Halloween, with strong online sales and more than 1,050 stores across the country and Canada, is among those doing a brisk business in fox costumes, bushy tails and a furry head piece that looks remarkably like the one worn by the duo. Spirit sold out of some popular fox costumes and accessories online after the video struck, said Lisa Barr, the Halloween company's senior director of marketing.

"Although fox is selling out, Twerkin' Teddy (a tongue-out, bear decorated leotard) is selling out even faster,"       - Lisa Barr, Spirit Halloween

At left... a photo provided by Spirit Halloween shows the short and sassy Foxy Lady adult women’s costume.  Spirit Halloween is among those doing a brisk business in fox costumes, bushy tails and a furry head piece
(AP Photo/Spirit Halloween)


AP PhotoThis photo (right)  provided by Yandy.com shows the exclusive Sexy Fox costume, made from  deluxe faux fur with a strapless corset top, matching skirt with attached fox tail, signature fox hood, hand warmers and matching legwarmers.

Yandy.com has seen a 227 percent increase over last year in sales of its exclusive Sexy Fox costume for women - into the hundreds at $245 each.

(AP Photo/Yandy.com)


from the National Retail Federation

Filed Under :  
Locations : Amherst
People : Dominick Caruso
10/30/2013 5:17PM
What's Hot This Halloween?
What are you dressing up as this Halloween?
10/31/2013 9:58AM
Rush Limbaugh
No, that would be crass and tasteless. Gotta have some standards! Better to go as a braindead zombie. His audience, in other words.
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Comment :
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