Like a lot of you, I'm a bit old school when it comes to a newspaper. I need to hold it in my hands, turn the pages and even get some ink on my hands in the process. But I'm also a realist. How much longer will we pay for a print edition when you can get immediate access to the same content online? It's the question that is dogging the traditional print journalism world and it seems one they don't have a great answer to. At least not yet.
Some publications are charging for their online content. The Wall Street Journal and now The New York Times(at least for some content) charge for online content, to name just a couple. But unless you're after something truly unique, you can get the news you want and need from multiple online sources free of charge. So how long will we 'old schoolers' keep subscribing and walking to the mailbox for a print version of what's already available to us on our laptops, notebooks, phones and pc's? Probably not much longer.
It's been a little easier for those of us in the radio world to keep things free. Over the air radio is free and our content online is as well. Same goes for tv. But the newspaper folks need to find a way to make up for their continuing loss of subscription revenues. If it doesn't come from advertising it will come from you! But will you pay?
Some of us will. Most of us won't. There's still something to be said for the printed version of news, but at the end of the day, how many will be willing to pay for what's available for free?
And you know what we say on the radio? If you hear it, it's news. When you read about it, it's history.