Buffalo, NY (WBEN) With weeks left, the media battles have begun, the debates loom large, and the swing states of Ohio, Virginia, Wisconsin and Colorado are taking on huge importance in the message wars that will dominate the presidential election process in the coming weeks.
Both sides have different philosophies in the messages they feel need to be sent to win the presidential election in November.
"The real issue most people are concerned about is jobs," says former Erie County Executive and Republican strategist Joel Giambra. "I don't know if any of these faux pas by any of the campaigns involved will have much of a difference."
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Prof. Bruce Bryski, Buffalo State College
CBS's Greg Saber in Cleveland
CBS's Bruce Marcus in Eagle River, Wi.
CBS's Lee Frank in Denver
Related story: Rather than rely on shifting polls and swing state numbers, University at Buffalo political science professor James Campbell leans on current conditions and past history to develop a forecast of the election outcome.
His conclusion: President Obama will win the election with 51.3 % of the national popular vote in November .
" He says the only issue is who is going to put people back to work, and Langworthy believes Romney best understands the economy.
Romney is planning to begin a more aggressive schedule of traditional campaign events in battleground states, including critical Ohio beginning Thursday.
The GOP nominee will look to increase the tempo of his campaign itinerary so it more closely mirrors the intense schedules of public events that have marked previous presidential contests during the last seven weeks before an election, a Romney adviser said Wednesday.
The campaign was finalizing events for the weekend and early next week, but it was planning stops in Colorado and Ohio. The adviser said some days call for three public events a day - a significant increase over Romney's past schedule.
Former Erie County Democratic Party Chairman Steve Pigeon believes President Obama's philosophy is the right one, and he just needs to stick to that to remain in office.
Pigeon believes Obama needs to continue the message of shared responsibility, investing in youth and creating jobs..
Some Republicans strategists criticized what's been a relatively slow public schedule for their candidate. In recent weeks, Romney held few public events, instead focusing on fundraising and preparing for three debates with President Barack Obama scheduled next month.
While Romney campaigned in Florida on Wednesday, the previous week saw the Republican nominee spending the weekend at home in Boston. He gave a speech Monday in Los Angeles, in a solidly Democratic state, and then was raising money in Texas and Utah, two solidly Republican states.
Obama has also spent a significant amount of time fundraising, a change that comes in part because both candidates have rejected public financing. The President and his wife, Michelle, will make their first joint appearance on the daytime show "The View" next week.
GOP challenger Mitt Romney might not be far behind. Romney said in private remarks to donors made public this week that going on "The View" is high risk because of the sharp-tongued female hosts, only one of whom is a conservative. That conservative, Elisabeth Hasselbeck, said Wednesday that she had reached out to Romney, and the campaign said he'd love to come on the show in October.
CBS' "60 Minutes" also announced both candidates will appear Sunday in separate interviews.