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"It just shows how big social media is in 2012 and how big it will be in years to come,' says Kevin Evanetski of SocialYeah. Evanetski says social media in some ways has replaced how we get our news. "No longer does the Pope or the Pope's people have to send a press release by fax or send out an e-mail. They can simply tweet, and others will gather that information. We may interact with our friends, but it's where we get our news and get it instantly."
Evanetski says don't expect the Pope to tweet frequently. "It's not like the Pope needs to tweet his every feeling. But every time he does have something to say, you can craft it. That's the difference between people and businesses using it. You don't have to tweet 50 times a day," explains Evanetski. He says the Pope could just tweet one message a month and it could be read by a million people.