John Wawrow, sports reporter with the Associated Press who covers the Bills, says the Bills have accepted that the game in Toronto make good business sense. But at the same time, Wawrow says the team has acknowledged that it's not the same as a true home game.
"You got to do what you got to do, and this is a small franchise, a small-market franchise that needs to find creative ways to make ends meet and keep its future here in Buffalo viable," he says.
Wawrow says the game's marketing poster focuses on three players in this event -- only one of whom will see game action on Sunday.
Wawrow says it's a poster "that features Marshawn Lynch, the former Bills running back, who's now a star with Seattle on one end. You've got Fred Jackson, who's not going to play, but he has been the work horse of this team."
And between Lynch and Jackson is the controversial South Korean rapper Psy, known for his hit "Gangnam Style," who provides the halftime show.
The video for "Gangnam Style" is approaching a billion views on YouTube.