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Giving Your Zip Code at the Register? Experts Say You Don't Have To




Hear Grannis
with John Zach and Susan Rose

On The WBEN Liveline
 
A recent ruling by the California Supreme Court has unleashed a rash of lawsuits against big retailers that ask their customers to provide zip codes when making purchases with a credit card.

More than a dozen new lawsuits have been filed against major chains that do business in California, including Wal-Mart Stores Inc., Bed Bath & Beyond Inc., Crate & Barrel and Victoria's Secret. More filings are expected in the coming weeks.

" For some retailers when it comes to marketing and customer relationships these kind of quetions at the register often let the retailer connect with the shopper, better to offer them coupons or local discounts" says Kathy Grannis at the National Retail Federation. " but shoppers of course have every right to say no thank you."



Filed Under :  
Locations : CaliforniaVictoria
People : John ZachKathy Grannis
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