Buffalo, NY (WBEN) Hot dogs and mustard go together like fireworks and July 4th. At one Buffalo company, sales are more than cutting the mustard.
Weber's is the top selling mustard in Buffalo, 3rd in Rochester, 13th in the northeast, and 31st nationally. Owner Steven Desmond says the key to the success is the fact it's a yellow mustard. "Most of your mustards right now are brown mustard or chunky mustard. I think the classic yellow still has the traditional feel to consumers," says Desmond.
Desmond notes the horseradish mustard is becoming more popular as part of a recipe, not just as a topping. "Weber's has been added to potato salad, deviled eggs are a hit. I invented my own barbecue marinade sauce, brush that over chicken and brush it over again when it's cooked and it has a unique dimension of heat," he explains.
Desmond notes now is not the most popular time for the mustard. "Our season really begins at Easter, as many put the mustard on ham," says Desmond.
Desmond says many Buffalo transplants buy the mustard, and then give it to friends and neighbors to try, and apparently they're hooked. "40 to 50 percent of our sales are first time buyers," says Desmond.