In its second year nationwide, the family of Alix Rice of Amherst is promoting Giving Tuesday as a way to boost their efforts to raise money for an Amherst Skate Park in honor of the teen who's death on Heim Road in Amherst lead to one of the region's highest profile DWI trials, and community outrage when Dr. James Corasanti was acquitted in the case
Rice was killed while longboarding when Corasanti's car struck her on Heim road in July 2011. Corasanti was found not guilty of manslaughter the following year.
" We are trying to make a positive move forward in remembering Alix and creating this skate park," her father, Richard Rice wrote on a Facebook appeal." Please Donate @AlixRice.com as we strive to raise the money to purchase the land and raise $30,000"
The push coincides with the second annual Giving Tuesday event being promoted by several charity groups across the world.
| from GivingTuesday.org:
#GivingTuesday™ (#GT) is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday.
The United Nations Foundation is advancing the idea, but several other charity efforts have embraced the concept nationwide. The second annual GivingTuesday is on December 3, 2013. In the same way that retail stores take part in Black Friday, The UN Foundation hopes the giving community will come together for #GivingTuesday. We ask that partners create and commit to a project for/on #GivingTuesday and then help spread the word to their networks.
When it launched last year, the event had about 2,500 partner organizations including nonprofits, faith-based groups and businesses.
By early Tuesday morning, the Giving Tuesday website reported more than 8,302 organizations had signed on as participants.
It ranges from smaller community based efforts like the Alix Rice Peace Park project, to broader efforts to encourage donations nationwide.
Earlier this week the effort picked up support from the White House, when President Obama's top official in charge of civic issues blogged about the event on White House.gov.
" Indeed, the American impulse to help our fellow neighbor transcends politics and exemplifies our national spirit. Whether it’s a family at the dinner table talking about giving to a local school organizing a blood drive to a large company organizing its employees to volunteer to an entire city rallying its residents to drive change – people everywhere can find their own ways to celebrate their common bond of community," wrote Jonathan Greenblatt a Special Assistant to the President in the Domestic Policy Council.
Among the big corporations offering to match donations or sponsor special giving promotions this year are Microsoft, eBay Inc., Discover and Unilever.