Orchard Park, NY (WBEN) Variable ticket pricing comes to One Bills Drive. The team announcing this along with season ticket prices for the upcoming season.
The Bills say the new ticket model will include a tiered-pricing system for preseason and regular season games. Season tickets will list different prices for the home games based on the variable tiers.
“The goal of variable pricing is to create a pricing structure that best reflects the market demand for all games,” stated Bills CEO Russ Brandon.
The team says season ticket prices are going up a weighted average of five percent. The Bills say it's the first increase since 2010.