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Made in WNY: Inside Cutco Cutlery



They aren't really on the internet much.  They don't have traditional retail stores. Yet CUTCO Cutlery in Olean employs over 600 people making, servicing, and marketing a line of kitchen knives that are in homes across the United States.

"It's all about relationship marketing, one thousand percent," says CUTCO Corp. Chairman Jim Stitt.

 
Blanks ready for handlesFrom CUTCO:

CUTCO Cutlery is the largest manufacturer and marketer of high-quality kitchen cutlery and accessories in the United States and Canada. Vector Marketing is the exclusive marketer of CUTCO products, which are sold throughout the U.S. and Canada by authorized sales representatives. Both CUTCO Cutlery and Vector Marketing are subsidiaries of CUTCO Corporation.
More than 100 kitchen cutlery products are sold under the CUTCO name, as well as a variety of kitchen gadgets, utensils and flatware. The company also carries a line of cookware, sporting and pocket knives and garden tools.

  CUTCO has been purchased by more than 16 million satisfied customers.
 
Over 700 manufacturing and administrative people are employed at the CUTCO/Vector headquarters in Olean, N.Y.
 
CUTCO products are marketed directly, by appointment only, to consumers in the convenience of their homes, at fairs and shows, and sold in specialty CUTCO retail stores.

The CUTCO Corporate family consists of:

CUTCO Corporation - the parent company

 - CUTCO Cutlery Corporation - manufacturer of CUTCO since 1949
 
  -CUTCO International, Inc. - markets CUTCO internationally.

- Vector Marketing Corporation - exclusive marketer of CUTCO directly to consumers via sales representatives in the U.S. and Canada.

-KA-BAR Knives, Inc. - maker of quality sporting knives

All are located in Olean, New York.

Schilling Forge - manufacturer of precision forgings - located in Syracuse, NY.
 
  Exclusive WBEN Audio:

Hear Stitt talk more about the way they market their knives  HERE

GO Inside The Plant:  Take a longer tour segment than you heard on air Friday.  LISTEN HERE

 
We live in an age of machines.  Even the smallest machine shop in Western New York is probably into Computer Numeric Controlled (CNC) cutting equipment that heps produce whatever is made here.

In our summertime Made In Buffalo series, we have taken you to facilities like General Motors' Tonawanda Engine plant where robots are used to make sure the process is precise. 

But at CUTCO, the robotics are used for a different reason: to reduce on repetitive motion injuries, and ensure that each knife component is honed .

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 BROWSE THROUGH THE PLANT IN OUR PHOTO ALBUM 
at left or see them in
a larger format here
SEE ALSO:
Our Earlier Made In WNY Features:

Austin Air 
Buffalo Armory
DuPont 
Father Sam's Pita Bread
GMs' Tonawanda Engine Plant
Kanberra Gel  
Kan-Jam 
Kazoos 
Mentholatum  
Perry's Ice Cream 
Sahlen' s Hot Dogs
Weber's Mustard

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Topics : Business_Finance
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Locations : BuffaloNew YorkSyracuseWestern New York
People : Jim Stitt
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